Val Morgan Outdoor chooses Ayuda Media software for ad operations

Ayuda Media Systems, an out-of-home ad tech company, announced today at the 2018 Digital Signage Expo that Val Morgan Outdoor (VMO) has selected Ayuda’s software as the backbone for all ad operations including sales, digital ad serving, and customer-facing enablement tools.

As part of the HOYTS Group of companies the VMO network includes more than 10,000 digital advertising screens across 100 locations in Australia and New Zealand, engaging high-value audiences where they work, shop and commute and live, VMO has already migrated more than half of its extensive national advertising network to Ayuda’s digital CMS and player since officially signing the partnership in late 2017.

Anthony Deeble, HOYTS group chief commercial officer and VMO founder, commented: “We chose Ayuda due our shared culture of innovation and drive to connect advertisers with the right audiences at the right time. VMO has led the industry with innovation since its inception and in particular the launch of DART (Digital outdoor Audience in Real Time) and similarly Ayuda has repeatedly demonstrated that it is a company of firsts.”