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VICE and Dentsu Aegis launch Illuminated, six-part video series for Nissan

Illuminated will be amplified across VICE’s digital and social channels.

By Mediaweek AdminPublished Apr 6, 2018
1 min read
Nissan Illuminated 1

VICE and Dentsu Aegis have launched Illuminated, a new six-part video series – presented by Nissan’s small SUV, the Nissan QASHQAI – which focuses on giving young people useful mental tools for success.

Broken into two streams, Illuminated will focus on MIND and MATTER, exploring common hurdles in young people’s careers, and demonstrating how technology and psychology can help them move forward and follow their passion.

The MIND series of videos will examine the psychological roadblocks millennials face.

Illuminated kicks off with chef Attica and MasterChef’s Kylie Millar, followed by Ted Talks/NASA collaborator and body architect Lucy McRae, and popular Australian dance-punk duo DZ Deathrays.

Illuminated will be amplified across VICE’s digital and social channels, including Snapchat Discover.

Watch Illuminated here.

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