VidCon unveils first rebrand, expands global footprint through virtual events
• As part of its rebrand, it will also extend its VidCon Now digital event year-round.
Viacom CBS has announced VidCon, the world’s largest celebration of online video and digital creators, has had its first rebrand since launching over a decade ago, introducing a completely new look along with a digital and in-person hybrid event strategy aimed at continuing to engage and galvanise the global creator community.
As part of its rebrand, it will also extend its VidCon Now digital event year-round. The news comes after VidCon successfully pivoted its 2020 US convention to a weekly virtual experience, attracting nearly one million unique attendees tuning in live and on VOD to programming across it’s signature tracks, creator meet & greets, and consumer tentpole events. VidCon Now returns on October 27, 2020, with speakers and sessions from around the globe.
“We started VidCon more than a decade ago to help strengthen and promote the explosion of creativity that was happening online. We did that by bringing together the entire ecosystem: the creators who make amazing things, the fans who love them, and the industry that supports them,” said Hank Green.
Read more at https://www.vidcon.com/.
