Vistar Media launches retail and billboard auction packages

Vistar Media has launched its new retail and billboard auction packages to simplify access to premium DOOH inventory across Australia’s retail spaces and billboards.

The curated packages will enable advertisers to activate targeted campaigns at scale through Vistar’s demand-side platform (DSP) or any omnichannel DSP.

The auction packages aim to address a longstanding challenge in the market by separating retail and billboard screens into specific formats—such as large or small scale—making precise targeting easier and more efficient. Accessing these segmented inventories required reaching out to multiple media owners, but now advertisers can achieve this with a single deal ID, streamlining both campaign setup and execution.

Vistar’s auction packages include a range of offerings tailored to different campaign needs. Key packages include Retail Large Format, Retail Small Format, Small Scale Billboards (<25 sqm), and Large Scale Billboards (>25 sqm).

Advertisers will have access to specialised packages that allow simplified venue targeting in traditionally restricted categories, such as gambling, alcohol and political advertising. Other packages focus on key points of interest, such as inventory near universities and banks, or outdoor locations available during peak traffic hours.

Matt Steffenson, director of supply, APAC at Vistar Media, said: "We’ve taken the complexity out of the buying process by providing curated inventory packages that unlock access to screens targeting large and small format retail venues and billboards—something previously difficult to achieve without multiple direct PMPs with every network. With these packages, brands can now quickly connect with their desired audiences through relevant inventory, without the operational hurdles."

With this launch, the OOH company continues to expand the capabilities of programmatic DOOH, empowering marketers with flexible options to execute data-driven campaigns. This innovation allows advertisers to deliver messaging in the moments that matter—whether they’re targeting shoppers in retail environments or commuters during peak travel hours. The segmentation ensures campaigns can be highly relevant and impactful, with reduced complexity for buyers.

Vistar Media’s auction packages also reflect its commitment to providing advertisers with both flexibility and transparency. By enabling access to restricted category inventory and highly sought-after locations, Vistar offers brands the tools to maximise reach, ensure relevance and create impactful, measurable campaigns.