VML appoints Richard Williams to group executive creative director
Williams will lead a creative department of over 30 creatives across Melbourne and Sydney.
VML has appointed Richard Williams as the group executive creative director for its Melbourne and Sydney offices, joining the agency in September
Williams' advertising career spans almost 25 years, spending most of his professional life at Clemenger BBDO. His tenure includes a six-year stint as executive creative director, leading major accounts including NAB, TAC, CUB, BMW, MINI, and TABTouch.
He was part of the leadership that steered Clemenger BBDO to significant industry acclaim, including being named Cannes and D&AD Agency of the Year in 2017.
Williams said of his new role at the creative agency: "I am delighted to be joining VML later this year. I’ve been waiting a long time for the right opportunity to arrive. The creative ambition of the agency, the strong and talented leadership, and its technical proficiency made the decision very easy for me.
"The creative legacy of George Patterson, Young & Rubicam and JWT is so significant in this country, and I feel privileged to help write the next chapter."
Williams will lead a creative department of over 30 creatives across Melbourne and Sydney, building upon the strong foundation established by Jake Barrow, who has been promoted to the role of chief creative officer at VML Czech Republic.
Williams' appointment marks a new chapter for the creative agency, promising innovative and impactful work that continues to push the boundaries of creativity.
Paul Nagy, VML APAC chief creative officer, said" "If I were to list my favourite advertising ideas to ever come out of Australia... Rich has probably done about four of them. Even my Dad was impressed when I showed him his work, and believe me when I tell you – that never happens.
"Rich is super talented, really focused on what he wants to achieve, a genuine leader and a lovely human being...we are so lucky to have him and I can’t wait for him to get started."
Williams has a consistent track record of delivering award-winning work at some of the globe’s largest creative awards shows. His most internationally awarded work includes Carlton Draught’s Slow Mo and Beer Chase, and Bonds’ The Boys.
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Top image: Richard Williams
