VMO announces Sabarish Chirakkal as programmatic director

VMO (Val Morgan Outdoor) has appointed Sabarish Chirakkal as programmatic director.

Chirakkal will be responsible for leading VMO’s programmatic platform and will report to VMO’s managing director, Paul Butler.

“Sabarish is an outstanding individual with extensive digital media experience and is passionate about the evolution of programmatic in the out-of-home sector.

“We are committed to driving innovation and pushing the boundaries of out-of-home and we’re thrilled to have Sabarish join the team and spearhead our programmatic solutions.” said Paul Butler, managing director of VMO.

With over 10 years working across programmatic media in ANZ and SEA, Sabarish joins the company from The Guardian News Media where he previously led and oversaw the implementation of the programmatic sales strategy.

Sabarish Chirakkal, programmatic director of VMO said "VMO is a pioneer in programmatic out-of-home and is well-poised to drive innovation in campaign targeting, optimisation, and measurement.

"I am excited to join the team at VMO as we accelerate the transition beyond efficiency to drive data-driven effectiveness in programmatic out-of-home."

In 2017, Val Morgan Outdoor transformed out-of-home trading in Australia by launching its programmatic marketplace and has continued to drive innovation in programmatic trading. Through audience targeting capabilities, clients and advertisers have the ability to connect with consumers through VMO’s 10,000+ digitally connected screens Australia-wide.

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