VMO expands retail portfolio with Stockland partnership
"We continue to bring bigger and better opportunities for brands to engage with consumers where it matters most."
VMO has entered into an exclusive agreement with Stockland to manage the operations of 22 large format digital screens throughout nine Stockland town centres across Australia.
The addition of the centres has resulted in an uplift in VMO's retail portfolio, extending its reach to approximately 55 million shopper visits annually.
Anthony Deeble, chief commercial officer of The HOYTS Group and VMO, said the team is “delighted” to continue working with Stockland, expanding the partnership into the retail space.
"This strategic collaboration forms part of our growth strategy and is an example of our commitment to expanding our retail footprint across Australia, reinforcing our position as industry leaders within retail outdoor."
Paul Butler, managing director of VMO, added that the significance of the partnership is in the fact that it strengthens VMO's retail portfolio, but also gives partners more opportunities to advertise across key shopping destinations throughout Australia.
"Stockland’s large format network is an exciting addition, seamlessly integrating into our retail portfolio as we continue to bring bigger and better opportunities for brands to engage with consumers where it matters most. It's another step in our journey that underlies our ongoing growth within the retail outdoor sector.”
Centres include Stockland Piccadilly in Sydney’s CBD, Stockland Merrylands and Wetherill Park in Western Sydney, Stockland Green Hills in the Hunter region, Stockland Shellharbour on the south coast of New South Wales, Stockland Hervey Bay and Stockland Rockhampton in North Queensland, and Stockland Point Cook and Wendouree in Victoria.
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
"Working with VMO allows us to elevate the shopper experience through dynamic content from leading consumer brands with opportunities to scale across our metro and regional centres," Michéle Pirozzi, Head of S Connect at Stockland, said.
The announcement follows VMO's launch of its office media network in Australia in September last year, which saw screens deployed across 100 commercial property portfolios, including Stockland.
