VMO marks 500 retail centres across metro and regional areas
Paul Butler: 'It’s proof of our commitment to growth and innovation, creating a retail media network that drives real results.'
Val Morgan Outdoor (VMO) has expanded its national outdoor retail network to 500 live retail centres across Australia.
The outdoor network now allows brands to reach more than 12.5 million shoppers each month in both metro and regional areas.
Anthony Deeble, Chief Commercial Officer, said: “We’re incredibly proud to reach this milestone, made possible through the strong partnerships we’ve built with shopping centres that have trusted us with delivering a network that elevates their centre environments and customers’ experience.
“What’s even more exciting for us is that we’re continuing our growth momentum, with more strategic partnerships in the pipeline, set to launch later this year.”
Paul Butler, Managing Director of VMO, said: “Reaching 500 live retail locations represents the depth and diversity of audiences that brands can connect with through our network, whether that be across major capital cities or heartland communities nationwide.
“It’s proof of our commitment to growth and innovation, creating a retail media network that drives real results, from influencing purchase decisions to bold, unforgettable brand moments across our large-format screens.”
The network spans high-traffic urban precincts, suburban shopping centres, and commuter hubs.
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The milestone follows recent partnerships, including an expansion with Region Group across 100 centres, and a deal with TOGA Group to secure outdoor media rights for Wunderlich Lane in Surry Hills and The Hub in Bondi Beach.
Earlier this year, VMO launched Dimensions, its latest suite of outdoor screen solutions designed to bring campaigns to life across creative, high-impact formats, transforming how audiences experience and engage with brands through Outdoor media.
The Dimensions range features three innovative solutions: The Cube, The Can, and Custom.
Dimensions are available to be activated across VMO’s network of high-footfall environments, including shopping centres, health and wellness clubs and office towers.
