Wavemaker to continue $50 million partnership with Mondelez in Australia

Wavemaker will continue holding the media account for Mondelez in Australia.

The agency retained the lucrative $50 million media account following a competitive global pitch.

Wavemaker first won the account in 2018, taking over from fellow GroupM agency Mindshare.

As a result of the win, Wavemaker will now be the media agency across all Mondelez brands such as Cadbury, Oreo, the Natural Confectionery Company, Toblerone and Philadelphia in Australia and New Zealand.

Peter Vogel, CEO of Wavemaker, said of retaining the account: "Wavemaker are incredibly proud and excited to continue our partnership with Mondelez in Australia.

"We look forward to building on our partnership and continuing to drive growth for their brands by developing engaging consumer experiences," he added.

Earlier this year, Wavemaker named as the new agency of record (AOR) of Audible, Inc. for paid media worldwide.

See also: Wavemaker named as agency of record for Audible media

The creator and provider of audio storytelling, which is also an Amazon company, is headquartered in Newark, New Jersey and operates 10 marketplace services designed for customers in the US, Canada, UK, Spain, France, Italy, Germany, India, Japan, and Australia.

The GroupM agency will handle Audible’s paid media activity across all 10 of these geographies.

For Audible, Wavemaker will provide one global network of excellence through a connected team of passionate experts working with a uniform set of principles. 

Toby Jenner, Wavemaker's global CEO, said: “We live in a world, now more than ever, where exceptional growth requires accelerated change. We developed bespoke principles to power Audible’s Next Level of Performance, which will be underpinned with our market leading data and technology capabilities.

“We couldn’t be more excited to work with Audible and their teams around the world. We are two businesses very much culturally aligned through our vision for the future,” he said.