eBay appoints We Are Social as social and influencer marketing agency of record
Suzie Shaw: 'We're excited to join forces with an iconic, community-driven brand like eBay, bringing our 15 years of social, influencer and culture-first expertise to their wonderful agency village.'
We Are Social has been appointed eBay Australia’s social and influencer marketing agency of record.
The creative agency will work with the online marketplace to elevate the brand’s presence across TikTok and Instagram, as well as in partnership with local creators, continuing to build their audience, drive community engagement and activate retail moments across their many categories, including pre-loved fashion, trading cards and car parts and accessories.
As part of the remit, the agency will review eBay’s organic social and influencer strategy to align with its brand platform, Everyone Has a Thing, and strengthen its presence.
"We’re excited to join forces with an iconic, community-driven brand like eBay, bringing our 15 years of social, influencer and culture-first expertise to their wonderful agency village," Suzie Shaw, We Are Social's CEO, said of the agency's appointment.
"When we started working on the pitch, we came across a great quote that said, ‘If it’s trending in Australia, it’s trending on eBay’ which is so true and presents a really great role for social to play."
Zannie Abbott, head of campaigns and comms, eBay Australia, said: "Partnering with We Are Social marks an exciting new chapter for eBay Australia as we look to deepen our connection with our enthusiast buyers through innovative and engaging organic social content.
"With 25 years in Australia and millions of Aussies using eBay every month, our brand is truly ingrained in pop culture."
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Abbott added that the agency's "expertise in social and influencer marketing aligns perfectly with our vision to not only stay at the forefront of trends but to actively shape them."
The agency's appointment as eBay Australia’s social and influencer marketing agency of record comes after the global e-commerce giant recently appointed dentsu agency iProspect as its global media agency of record in September.
