Will & Woody feature in GloBird Energy’s billboard ‘bombing’ campaign
Radio duo Will & Woody are the faces (and backs) of a new national billboard campaign for GloBird Energy, leveraging humour and high-traffic visibility.
Radio hosts Will McMahon and Woody Whitelaw (Will and Woody) have brought their comedic branding to outdoor advertising, partnering with GloBird Energy for an unconventional billboard campaign now running across major Australian cities.
The campaign, described as a “billboard bombing” by the duo, flips traditional advertising on its head (quite literally). Rather than a standard posed image, the billboards feature the backs of Will & Woody, offering a humorous twist to passers-by and listeners alike.
Will & Woody with their GloBird billboard.
According to the campaign’s concept, Woody approached GloBird Energy with the idea of hijacking an existing ad buy by offering themselves as "models", a creative manoeuvre that led to the current iteration. The activation has since gone live in over 100 prominent locations spanning Melbourne, Sydney, Brisbane, and Adelaide.
