WiredCo. tapped to manage P.E Nation's affiliate marketing

P.E Nation has tapped WiredCo. to manage its global end-to-end affiliate marketing, across Australia, US and UK.

Through its proprietary ‘Brandformance’ approach, the agency will use the full funnel capabilities of affiliate marketing to drive incremental revenue via expanding on existing markets and introducing the Australian lifestyle brand to new ones.

P.E Nation was founded in 2016 by fashion entrepreneur, Pip Edwards and Claire Greaves. The B Corp certified brand quickly gained global momentum with women all over the world embracing P.E Nation and its distinct aesthetic, blending activewear with style credibility, pioneering the ‘athleisure’ movement.

Angela Hampton, founder and managing director of WiredCo., said: “P.E Nation is a brand I’ve always wanted to work with, for a number of reasons.

"A female founded business that’s experienced exponential growth in less than a decade is wildly impressive and on a personal level, I’ve been a fan of the brand since the beginning, so winning P.E Nation is a big win for us and for me personally.”

“Our strategic approach to affiliate marketing has seen some of our key clients achieve incremental revenue growth into the 8 digits. It’s a proven channel, our approach is proven, and we look forward to growing this channel for P.E Nation," she added.

WiredCo's appointment to the brand comes after the agency was tapped as Boost Mobile’s lead paid media agency, overseeing all paid media, SEO, and affiliate marketing, and it will continue its momentum in Australia.

WiredCo. is home to some of Australia’s most loved brands such as THE ICONIC, Pizza Hut, R.M.Williams, Red Bull, Peters Ice Cream, Georg Jensen, and Indeed; all wrapped up in a people-first culture.

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