WPP tops WARC Creative 100 for fourth straight year

WPP has retained the top company ranking in the 2026 WARC Creative 100, marking the fourth consecutive year the holding group has led the global list.

The annual ranking ranks the most-awarded companies, campaigns and agencies across major international creative awards programs.

Network rankings remain strong

Ogilvy again led network rankings, taking the top global network position for a sixth straight year.

VML placed third globally, while AKQA also ranked inside the top 30.

Among campaigns, Vaseline’s “Vaseline Verified” campaign from Ogilvy Singapore ranked inside the top four globally.

The campaign centred on viral user-generated product hacks, validating them scientifically and turning social media behaviour into branded creative work.

Twelve agencies make the top 50

Across agency rankings, twelve WPP agencies were listed in the global top 50, including VML New York, Ogilvy New York, DAVID Madrid, Ogilvy Mumbai and Circus Grey Lima.

Rob Reilly, chief creative officer at WPP, said the result reflects the scale of creative talent across the group.

“Our continued recognition in the WARC Creative 100 is a testament to WPP's incredible talent and the hard work of our dedicated teams globally. While awards represent the visible tip of the iceberg, we fundamentally believe in the power of creativity to shape culture and drive profound, sustainable growth for our client partners. This commitment to delivering real-world impact for the world's most iconic brands is what truly defines our success.”

The result comes shortly after WPP’s announcement around the formation of WPP Creative, designed to more closely align creative operations across its agencies.

Top Image: WPP

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