Zenith appoints Kim Xavier as national head of insights

Zenith CEO, Nickie Scriven, has announced the appointment of Kim Xavier (pictured) to the role of national head of insights.

Earlier this year Xavier returned to Australia after a three-year stint in the US working as a senior director of shopper insights for Southeastern Grocers, the parent company of retail chains BI-LO, Winn-Dixie, Fresco y Más and Harveys Supermarket.

In other key roles, Xavier was previously head of shopper insights for Coles Supermarkets, Coles Express and Coles Liquor; prior to that working in a similar role at Cadbury. She was also a customer experience consultant at Melbourne-based market research firm, The Evolved Group.

On the appointment, Scriven said: “Kim is a highly experienced insights professional focussed on providing a holistic view of the customer and will play a pivotal role in informing strategic business decisions and unlocking key growth opportunities for our clients.

“We’re very fortunate to have someone of Kim’s calibre join our national leadership team, and we look forward to introducing her to clients and our other key partners.”

Xavier added: “I’m excited to join Zenith at a time of great change and opportunity in the media and marketing landscape. My role will be to provide strategic counsel to our clients’ business challenges, and to deliver actionable recommendations.”

The appointment is effective immediately, with Xavier based in Zenith’s Melbourne office.

Xavier’s appointment follows the departure of Tim Beveridge who was Zenith’s chief strategy, data & insights officer for four and a half years. “I would like to thank Tim for his enormous contribution, hard work and loyalty to Zenith, and wish him and his family all the best for the future,” Scriven said.