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26 Talent Agency initiative aims to show SMEs the power of influencer marketing

Mikhailla Fitzgerald: "Influencers are the genuine storytellers crafting narratives that resonate and convert"

By Mediaweek AdminPublished Sep 13, 2023
2 min read
Mikhailla Fitzgerald

26 Talent Agency is offering small to medium businesses the opportunity to partner with an influencer and collaborate with them to highlight the power of influencer marketing.

The agency was founded by Mikhailla Fitzgerald in 2019 with the aim of matching brands with the right influencers for mutual success.

For September, 26 Talent Agency has invited businesses to register their details to be in the running for a chance to partner with an influencer and give their business a boost on social media.

Fitzgerald said: "At 26 Talent Agency, we understand that SMEs may not have the budget, don’t understand how to effectively leverage social media, or simply can’t comprehend the value of influencer marketing."

The launch of this offer aims to help businesses tap into the power of influencer marketing. The free but limited initiative is particularly ideal for SMEs new to the influencer marketing world or those looking to reintroduce themselves.

Fitzgerald added. "Influencer marketing is often misunderstood and underrated, but it has the ability to bridge heartfelt connections between brands and audiences."

"In an age where trust is currency, influencers are the genuine storytellers crafting narratives that resonate and convert. All businesses should have the opportunity to experience the transformative power of influencers sooner rather than later."

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26 Talent Agency began with influencers Steph Pase and Jessiika Wilson under her management and has since grown to a stable of Australian social media stars.

Since then the agency has gone on to spearhead multiple high impact campaigns using the formidable clout of social media influencers to skyrocket brand profiles.

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Top image: Mikhailla Fitzgerald

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