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Social Media

The rise of ‘human premium’: Why mid-tier creators dominate 2026?
Social Media

The rise of ‘human premium’: Why mid-tier creators dominate 2026?

Performance data across millions of posts is revealing a clear recalibration in how marketers assess creator tiers.

by Vihan MathurFeb 26, 2026

Fabulate unveils Fab 100 list as mid-sized creators dominate searches
Social Media

Fabulate unveils Fab 100 list as mid-sized creators dominate searches

Jessica Nguyen emerged as the most searched Australian creator on the platform last year.

by Vihan MathurJan 28, 2026

Facebook tests limiting link sharing to paid users
Social Media

Facebook tests limiting link sharing to paid users

Meta is trialling link-sharing limits for some Facebook creators without a Meta Verified subscription.

by Mediaweek AdminDec 19, 2025

Latest stories

TikTok rolls out 'Bulletin Board' feature for brands and creators
Social Media

TikTok rolls out 'Bulletin Board' feature for brands and creators

The feature will be available to creators who are at least 18 years old and have 50,000 followers.

by Makayla MuscatNov 17, 2025

The social media ban is coming, but the real battle is what fills the gap
Analysis

The social media ban is coming, but the real battle is what fills the gap

Experts warn that teenagers won’t automatically swap scrolling for healthier habits, like reading.

by Vihan MathurNov 17, 2025

Monster drinks, psychic powers and Tropfest: the unlikely creators dominating Australia’s growth charts
Social Media

Monster drinks, psychic powers and Tropfest: the unlikely creators dominating Australia’s growth charts

Lucy Ronald: 'It's such a great reminder of how diverse the Aussie creator landscape really is.'

by Vihan MathurNov 13, 2025

The Daily Aus raids top talent to fuel youth-news power play
Digital

The Daily Aus raids top talent to fuel youth-news power play

"We're here to build something that lasts".

by Vihan MathurNov 3, 2025

Rebel muscles into Hyrox with Puma retail exclusive
Sports

Rebel muscles into Hyrox with Puma retail exclusive

Uniting a shared vision of making functional fitness accessible, social and rewarding for athletes.

by Vihan MathurOct 31, 2025

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