$8m for 30 seconds: Advertisers snap up Super Bowl LX spots
Who snagged the coveted Super Bowl LX ad spots?
Airtime during the Super Bowl has become so competitive that advertisers are paying more than $8 million for a 30-second spot, the Wall Street Journal reports.
NBC Sports EVP, Olympics, Advertising and Partnerships, Peter Lazarus said the 2026 ad space sold out earlier than ever before.
“Coming off of the strongest sports Upfront in our company’s history, Super Bowl LX has generated extraordinary interest from brands and allowed us to sell out of our ad inventory earlier than ever,” he said in a statement.
“The unprecedented demand from advertisers across the Super Bowl and our 20th season of Sunday Night Football has made this upcoming NFL season our highest grossing to date.”
Super Bowl ads make $800 million
The 2025 Super Bowl averaged a record 127.7 million viewers across television and streaming platforms.
Last year’s game also brought in a record $800 million in advertising revenue, up from approximately $650 million the prior year.
“The Super Bowl is more than one of the world’s largest and most anticipated sporting events,” Superconnector Studios CEO Jae Goodman told The Ankler.
The leading media trade publication in Australia.
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Advertisers for Super Bowl LX
This year's Super Bowl will again see a plethora of celebrity-driven spots. Beer, snacks and chocolate - all necessary ingredients for Super Bowl-watching parties - are also large in quantity.
Grubhub, Manscaped and Svedka Vodka will invest in the game for the first time.
Hellmann’s mayonnaise is returning for a sixth consecutive year, and Squarespace is set to make its 12th Super Bowl appearance.
Budweiser has teased that its baby Clydesdale will be back in the commercial rush.
Bud Light, Dove, Ferrero, Instacart, Liquid I.V, Michelob Ultra, Nerds, OpenAI, Pringles, Ritz, Salesforce, Skittles and Verizon are also locked in.
Super Bowl LX - where and when
The New England Patriots will take on the Seattle Seahawks at Levi’s Stadium in California on February 9.
The halftime show, sponsored by Apple Music, will be headlined by Puerto Rican rapper and singer Bad Bunny.
