Adshel NZ announces Reach Builder – campaign delivery method across Live network

Following the launch of Adshel Live Unbundled, Adshel New Zealand has introduced Reach Builder, a new campaign delivery method offering advertisers greater audience reach across the entire Adshel Live network of 250+ screens.

• Adshel NZ General Manager Nick Vile fills us in on Adshel Live Unbundled

Since launching in June 2015, Adshel Live has continued to evolve the offering by introducing initiatives, such as Day Buying and more recently the unbundling of Adshel Live packs to allow bespoke buying on the network.

Reach Builder is Adshel’s latest innovation, set to maximise the 1+ reach of Adshel Live campaigns.

Reach Builder will allow advertisers to vary the locations they appear on each day, distributing campaign messaging to additional areas and audiences, thereby increasing the reach of the campaign.

Rick Goodwin, digital sales & technology manager at Adshel NZ, said:

“Digital out-of-home is on an evolutionary path away from asset buying and towards audience-first buying. Reach Builder is a step in that direction, providing advertisers with the flexibility to impact a greater audience in a greater number of locations through a fluid, but 100% accountable, delivery of creative.”

The Adshel Live network consists of ultra-high definition screens in prime locations spanning the CBD to the inner and outer suburbs across Auckland, Hamilton, Wellington, Christchurch and now Tauranga.

Adshel is currently rolling out the fourth phase of its digital network expansion, which will take the Adshel Live network to 283 screens by October 2018.