Alchemy One appoints Nicola Watkins as strategy director
• Watkins joins the independent media agency from dentsu's national strategy team.
Alchemy One has announced the appointment of Nicola Watkins as strategy director, effective immediately.
Watkins has more than eight years of experience in the media industry and has joined the independent media agency from dentsu where she played an instrumental role in the national strategy team.
There she led and collaborate with clients including Mastercard, Great Southern Bank, Galderma, Upfield, NOVA Entertainment and Aveo.
During her time at dentsu, Watkins’ worked with local leading brands and across key global accounts, including being part of the global pitch for The Coca-Cola Company as the agency’s ASEAN & South Pacific Strategy Lead.
Prior to dentsu, Watkins has experience in both multinational agencies and on the publisher side in Brisbane and Sydney, including Carat, dentsuX and Are Media.
Joel Trethowan, Alchemy One's managing director, said: "We are thrilled to have Nicola join us at Alchemy One. She is an incredible talent who is a true visionary and will be instrumental in our continued growth.
"Her passion for the industry and her drive to deliver market-leading solutions for our clients is second to none. Nicola is the perfect addition to the Alchemy One team, exemplifying Alchemy One’s positioning of ‘Radical transformation. Unrivalled impact’," Trethowan added.
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The agency noted that Watkins was intentional about moving to an independent agency, and excited to work across clients who do good for people, the planet and the economy - the ultimate alignment of intrinsic and career values. She brings her experience to help drive Alchemy One’s process and product offering that ultimately unlocks growth for clients.
The newly appointed strategy director said: "I am thrilled to be working with a team who are so passionate not only about pushing the envelope on effective media solutions but have genuine pride in the value that our clients provide to consumers on a daily basis.
"There is no doubt I’m excited to be part of our clients’ and our own growth story as we continue this year’s momentum into the end of 2022 and beyond," Watkins added.
Alchemy One’s clients include Bank Australia, Square, Westfund Health Insurance, Vialto Partners, Independent Living Assessment, QuiteLike, Australian Conservation Foundation and Biennale of Sydney.
