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Alisha Buaya

Joined 20222799 posts
Alisha Buaya
PepsiCo Marketing Director Susan Press: 'You’re nothing without your team'
Marketing

PepsiCo Marketing Director Susan Press: 'You’re nothing without your team'

'I love to sit back and watch them own their stuff. There's very clear accountability in my team, but they feel supported and nurtured in a delivery.'

by Alisha BuayaSep 12, 2025

Inside MECCA's Beauty Loop: From loyalty program to community powerhouse
Marketing

Inside MECCA's Beauty Loop: From loyalty program to community powerhouse

'It is about customer connection, experience and inspiration and genuinely having that heart connection with our customers.'

by Alisha BuayaSep 12, 2025

IMAA Spotlight: MAK Media's Matt Huppatz on delivering world-class work from regional Queensland
Agencies

IMAA Spotlight: MAK Media's Matt Huppatz on delivering world-class work from regional Queensland

'Our best work for our clients comes when we act as an extension of their marketing team, and if we can continue to do this we should see positive outcomes all around.'

by Alisha BuayaSep 12, 2025

Meeting of the Minds: Kristy Barclay-Allen and Lucinda Bauermeister from Meta
Agencies

Meeting of the Minds: Kristy Barclay-Allen and Lucinda Bauermeister from Meta

Barclay-Allen and Bauermeister reveal the best career advice they’ve received, industry hot takes, and what they have on repeat.

by Alisha BuayaSep 12, 2025

Brian Taylor fronts Visual Domain’s TCL AFL Finals Campaign
Agencies

Brian Taylor fronts Visual Domain’s TCL AFL Finals Campaign

Rafael Mayen: 'This marks the beginning of our partnership with Visual Domain and we look forward to seeing how we continue partnering together.'

by Alisha BuayaSep 12, 2025

Havas Media and Havas Red win telco brands Tangerine and More
Agencies

Havas Media and Havas Red win telco brands Tangerine and More

Andy Branson: 'We needed an agency partner who not only understands the competitive telco landscape but also brings the creativity and strategic depth to help us stand out.'

by Alisha BuayaSep 12, 2025

YouTube bets on longer ads, bigger screens, and creator economy - so what do media buyers think?
News

YouTube bets on longer ads, bigger screens, and creator economy - so what do media buyers think?

Caitlyn Grant, Mark Zala, Jacquie Alley and Stew Hansen shared their thoughts on the biggest selling points of the video platform's presentation.

by Alisha BuayaSep 12, 2025

Ethnolink founder Costa Vasili on why authentic campaigns start with community, not translation
Agencies

Ethnolink founder Costa Vasili on why authentic campaigns start with community, not translation

'We consult with the community, so our campaigns, projects, and insights are derived from the community and augmented with the strategic mindset of our communicators and our team.'

by Alisha BuayaSep 12, 2025

The Daily Aus signs ROLLiN' as exclusive insurance partner
Publishing

The Daily Aus signs ROLLiN' as exclusive insurance partner

Sam Koslowski: 'The success of Adulting 101 showed how well our audiences align, and this exclusive partnership is the natural next step.'

by Alisha BuayaSep 11, 2025

Dentsu Creative hires John Mescall as Global Chief Creative Partner
Agencies

Dentsu Creative hires John Mescall as Global Chief Creative Partner

Abbey Klaassen: 'John’s creative legacy speaks for itself, but what excites us most is his ability to unite teams around a shared vision.'

by Alisha BuayaSep 11, 2025

Mortar AI opens Singapore office to lead APAC growth, appoints Shane Mitchell to lead operations
AI

Mortar AI opens Singapore office to lead APAC growth, appoints Shane Mitchell to lead operations

James Zipeure: 'Welcoming Shane to lead our regional strategy ensures we have the experience and vision to deliver on that promise.'

by Alisha BuayaSep 11, 2025

UniSuper follows members living their best lives following retirement
Agencies

UniSuper follows members living their best lives following retirement

Leah Mackenzie: 'We wanted to show that retirement isn’t a full stop and our members prove that every day.'

by Alisha BuayaSep 11, 2025

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