Alisha Buaya
Foxtel Group partners with WPP Media on Marketing Mix Modelling solution
Tim Micallef: 'This project is a true game-changer for Foxtel’s marketing measurement capabilities'.
by Alisha Buaya – Sep 11, 2025
Kimberlee Wells appointed CEO of TBWA\Australia
Nick Garrett: 'Her ability to build strong client partnerships and lead people with conviction sets her apart.'
by Alisha Buaya – Sep 10, 2025
Media buyers back Mamamia's 'house of brands' pivot
Sharyn Keller, Sarah Keith, Ray Ly and Amy Dascanio, Megan McMurdo, Orna Flanagan and Nick Murdoch shared their thoughts on the biggest selling points of the independent publisher's presentation.
by Alisha Buaya – Sep 10, 2025
Downtime are now 'KenoGO Moments' as perfect opportunities to play
Emma Kasbarian: 'By turning downtime into playtime, they’ve helped us build a clear point of difference in the market and connect with Australians in everyday moments.'
by Alisha Buaya – Sep 10, 2025
Australians embrace generative AI in shopping, but demand transparency
This research underscores the importance of combining technological capability with human understanding, which is exactly where the real competitive advantage will lie.'
by Alisha Buaya – Sep 10, 2025
QMS to absorb MediaWorks OOH as NZ unit rebrands
Wendy Palmer: 'Aligning our OOH division with QMS makes strong strategic sense.'
by Alisha Buaya – Sep 10, 2025
SleepMaker jumps into bed with Kaimera for national Smart Suspension Tech campaign launch
Felicity Turner: 'We chose Kaimera for their strategic smarts, creative insight, and track record with premium brands - they’re the ideal partner to bring SST to life.'
by Alisha Buaya – Sep 10, 2025
Mark Ritson, Asahi’s Brian Phan headline Marketers & Money 2025
Peter Photinos: 'We're using this event to showcase our investment in robust model evaluation, moving beyond the 'statistical witch doctor' approach of MMMs.'
by Alisha Buaya – Sep 10, 2025
News Corp partners with BeyondWords to launch AI-powered text-to-speech innovation
Rod Savage: 'We believe our vision for future functions and upgrades is truly compelling and will excite our audience.'
by Alisha Buaya – Sep 10, 2025
OMD names Rob Frost Chief Strategy Officer
Sian Whitnall: 'We know his expertise and leadership will make a transformative impact here at OMD.'
by Alisha Buaya – Sep 10, 2025
oOh!media launches summer strategy with Bundaberg, Qantas and Westpac insights
Jodie Teaken: 'The best thing you can do is be where your audience is, let audiences tell you where they're going to be.'
by Alisha Buaya – Sep 9, 2025
alt/shift/ teams up with ASICS for 2025 cricket uniform launch
Katie Raleigh: 'We’re proud to have partnered with ASICS to help bring this moment to life, ensuring the story resonated across sports and consumer audiences.'
by Alisha Buaya – Sep 9, 2025
