Alisha Buaya
MYOB helps sole operators streamline finances with Solo Money campaign
Gab McKenzie: "It’s about giving sole operators the headspace to focus on the real work, not the 'work work'."
by Alisha Buaya – Sep 9, 2025
Big W taps into everyday chaos and asks: "How Good's That?'
Ryan Gracie: 'This is real life, it’s relatable, it’s raw, and it’s absolutely brilliant work from an incredible team.'
by Alisha Buaya – Sep 9, 2025
Mentos set to 'Mouth Off' with 3D cube campaign at World Square
Nikolah Gibson: 'This campaign gives our target market something as fresh and bold as they are.'
by Alisha Buaya – Sep 9, 2025
The Growth Distillery and Pureprofile reveal five travel booking intent signals
Jessica Folkard: 'Marketers should focus on identifying and targeting confident consumers who move decisively through the purchase journey.'
by Alisha Buaya – Sep 9, 2025
ADMA report reveals fast AI adoption outweighs training uptake
Andrea Martens: 'By providing clear frameworks and ethical guardrails, we want to ensure marketers can lead with confidence and unlock the full potential of an AI-powered future.'
by Alisha Buaya – Sep 9, 2025
Older Aussies share their offbeat gardening hacks for Seasol
Gavin Chimes: 'We’re ensuring that invaluable wisdom is preserved and passed on, while cementing Seasol’s role as a trusted partner for every gardener.'
by Alisha Buaya – Sep 9, 2025
Canva signs on music provider OTIS for brand campaigns and events
Cat Van Der Werff: 'With this partnership, people won’t just see our brand, they’ll feel it.'
by Alisha Buaya – Sep 8, 2025
Sophie Robertson joins Are Media as Victoria agency lead
Nisar Malik: 'She will create new opportunities and provide marketers access across our premium brand safe eco-system - platform agnostic.'
by Alisha Buaya – Sep 8, 2025
News Australia names Marie Joyce as GM of Suddenly
Mike Connaghan: 'Marie is an outstanding leader and her vision and expertise will be instrumental in capitalising on this growing demand and taking Suddenly to the next level.'
by Alisha Buaya – Sep 8, 2025
Google launches first local campaign to spruik AI's real-world impact
Suzana Ristevski: 'This campaign demonstrates that more’s possible when medical researchers join forces with Google AI.'
by Alisha Buaya – Sep 8, 2025
Toyota and HERO shift gears in new campaign for GR Yaris launch
Vin Naidoo: 'With the GR Yaris, that visceral connection is immediate and instinctive, turning even the most ordinary roads into something extraordinary.'
by Alisha Buaya – Sep 8, 2025
The Untapped Advantage: The Trade Desk's Stephanie Famolaro on audio's role in memory, trust and ROI
'Audio thrives on immersion and intimacy. Whether it’s an energising podcast or a gripping audiobook, the medium resonates with listeners on an emotional level.'
by Alisha Buaya – Sep 8, 2025
