ANZ to review media agency partnership after 14 years with PHD

ANZ is taking its media agency partnership across Australia and New Zealand to pitch.

The bank's incumbent agency for the past 14 years, PHD, and Omnicom Group, have been invited to take part in the process.

As ANZ spokesperson said: "The media landscape is changing quickly, with new technology, data, AI, and shifts in media formats and agency models.

"We believe now is the right time to conduct a thorough review to ensure we have the best partner model for the future."

The review will begin in September with an initial market assessment.

PHD will continue its duties as media agency for Australia and New Zealand during this time.

Mediaweek has reached out to PHD for comment.

Last year, Leo Burnett was appointed by ANZ as its new lead creative agency partner in Australia.

Incumbent agency Special Australia withdrew from the bank’s creative agency pitch in August, which left Leo Burnett to beat other shortlisted agencies including dentsu, The Monkeys, and BMF.

At the time, ANZ said the partnership with the creative agency represents “a pivotal moment” in the ongoing evolution of its agency ecosystem, as it “works to enhance its brand presence and drive strategic growth through innovative marketing initiatives.”

ANZ general manager, marketing, Sian Chadwick said: “We are delighted to partner with Leo Burnett. Their previous track record in developing outstanding work and deep understanding of our industry make them an ideal partner to help us achieve our growth objectives.”

Leo Burnett CEO, Clare Pickens said: “It’s a privilege to be selected as ANZ’s creative agency partner, which represents a new chapter for Leo Burnett in Australia. This collaboration provides a unique opportunity to leverage our strategic and creative expertise and support ANZ’s brand evolution. We are excited to work closely with ANZ to develop innovative and impactful work.”

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