Jason Hill joins Apparent in the newly created role of chief strategy officer

Apparent has appointed Jason Hill into the newly created role of chief strategy officer as the Sydney-based independent agency expands into new markets.

Hill returns to Australia and joins Apparent after more than eight years as chief strategy officer at Ogilvy Singapore. He brings 30 years of experience working across clients, consultancies and agencies in the UK, Australia and Asia. He has built a reputation for delivering effective marketing solutions for some of the world’s biggest brands.

During his extensive career, Hill has worked across a variety of categories and brands, including launching the UK’s first internet bank Egg, repositioning M&S Money, heading strategy for American Express and IBM in Australia and New Zealand, CRM planning for Vodafone and B2B strategy for Optus. For the last four years, a primary client was Toyota Asia Pacific, where he led the rebrand of Lexus in addition to launching its new models. 

Suzy Smiley, managing director of Apparent, welcomed Hill's appointment and said his global agency and brand experience will propel the independent agency as they continue to attract and partner with leading Australian and international clients, and expand into new markets.

"He has a reputation of solving complex marketing problems and delivering strategic solutions that drive results. Having first worked with Jason in 2007, I’m delighted he has returned to Australia and will be a significant addition to the Apparent family."

Hill shared that he was looking forward to collaborating with their strategy specialists to grow clients businesses. He added: "Having known Phil and Suzy for a long time and watched the growth of Apparent from afar, it's an agency I've always admired. The focus on business outcomes, great creative thinking that leads to real impact, is something that definitely appeals to me."

Apparent works across multiple global locations and employs more than 150 people with clients including Google, Cricket Australia, Active Super, DataRobot, Austrade, LGT Crestone, IBM and VMWare. 

-

Top image: Jason Hill