Bastion Reputation welcomes Sally Taylor as senior communications strategist

Bastion Reputation has announced the appointment of former NSW Government senior media advisor Sally Taylor to its team.   

Taylor joins the corporate affairs agency as a senior communications strategist after spending the last six years in government, where she worked as a media advisor across a range of ministries and portfolios, which followed stints in agencies at The Media Store and TLA Worldwide.    

Taylor has held senior positions for the NSW Minister for Aboriginal Affairs, Early Childhood Education and Education and the Minister for Agriculture and Western NSW.  She has also worked in the office of the Deputy Premier on two election campaigns.    

Taylor said of her appointment: "The dynamic and diverse nature of the work here at Bastion Reputation was immediately appealing to me, as was the range of skills and experience my new colleagues bring to the table.  

“My previous roles have given me an understanding of how to navigate complex issues in the media and create strategies that help tell a story to achieve a positive outcome. I’ve joined Bastion at a really interesting time when it comes to the media and political landscape in Australia, so I can’t wait to see how we can leverage that for our clients.   

“It’s great to be back in agency land after my time in politics and I’m really looking forward to making a positive contribution to the Bastion Reputation team.”

After establishing a team in parent-company Bastion’s Sydney office in mid-2022, Bastion Reputation stated its intent with the appointment in January of experienced senior communications leader, Tess Salmon as its first Sydney-based Principal Consultant.   

Taylor’s appointment sees Reputation’s Sydney team grow to three with the purpose-led firm now on the hunt for an associate principal consultant to service its growing client base.   

Clare Gleghorn, Bastion Reputation managing director, said: "We are excited to welcome Sally to our growing Sydney team where she’ll work closely with Tess and our other consultant Kaysia Thompson, to continue building on our solid client base.

“Sally’s recent government and media experience, coupled with previous time in agencies are a great addition to our team and we are already seeing the benefit after only a few weeks in the role.

“We are also looking to add an associate principal consultant in Sydney to meet the demands of our growing list of Sydney and New South Wales-based clients so it’s an exciting time for our team and clients.”

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Top image: Sally Taylor