Bastion appoints Samantha Hansen partnerships marketing director
Hansen comes to the role from a freelance capacity as an FMCG marketer.
Integrated marketing and communications agency, Bastion, has announced Samantha Hansen as its partnerships marketing director.
Hansen comes to the role from a freelance capacity as an FMCG marketer, with previous experience leading partnership leveraging strategies for brands including Coca-Cola, Mount Franklin, Powerade, and Chupa Chups.
Commenting on her appointment, Hansen said: “I’m looking forward to working with the Bastion team, enhancing the impact of our clients’ current campaigns and partnerships. This role allows me to bring to Bastion my experience in building brands and developing impactful programs that generate meaningful results.”
At Bastion, her post will span the commercial, experience, and creative sectors. Her core responsibilities will include working with key clients to develop integrated sponsorship and strategic partnership leveraging campaigns, uncovering new briefs and business opportunities to support broader marketing and commercial needs of existing clients, and supporting the client services team with impact reporting.
In April, Bastion appointed Cheuk Chiang as its new CEO for Australia and New Zealand. Chiang moved from his position as APAC CEO for Dentsu Creative.
In March, Bastion acquired digital creative agency AnalogFolk, a year after AnalogFolk’s CEO Matt Robinson and chief strategy officer Ben Hourahine acquired the agency from its UK parent company through a management buyout.
The news also follows recent creative work. Last month, it released its first creative work for Australian credit asset management firm La Trobe Financial since its appointment to the account in late 2023, following a competitive pitch process.
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In March, Bastion launched the Simple Goodness campaign for Kellogg’s Corn Flakes, and earlier this month, the New Zealand outpost, Bastion Shine, unveiled a new brand positioning and platform for Whittaker's, Hello Chocolate Lovers.
