Bench Media unveils new commerce and retail media offering as it partners with nudie juice

Bench Media has unveiled its comprehensive commerce and retail media offering.

The independent media agency's new offering includes advanced tools to connect online and offline activities as much as technology and data compliance allow, ensuring a cohesive and seamless brand experience for customers.

Anthony Fargeot, VP of growth at Bench Media, said: “We’ve seen retail brands struggling to unify their marketing efforts, especially across different Retail Media Networks and other marketing activities. The fragmentation, coupled with data privacy hurdles, often leaves brands without a clear picture of what’s working.

"Our new offering addresses this, providing access to Retail Media Networks and advertising channels that support every phase of the customer journey, from awareness to purchase—whether online or in-store."

Fargeot continued: "Tracking an individual’s entire customer journey may not yet be fully achievable. However, brands can now leverage tools such as brand lift studies, closed-loop attribution, and path-to-conversion analysis to make more informed decisions.

"Retail Media doesn’t have to operate in isolation, and brands that integrate these insights will definitely gain a competitive advantage," he concluded.

Australian juice brand nudie has partnered with Bench has seen great results thanks to the omnichannel approach in combination with attention-grabbing creative from Lionize.
 
Through integrating digital channels like social media with precision-targeted out-of-home advertising near key supermarket locations, nudie has effectively engaged shoppers at pivotal moments. This omnichannel strategy has further solidified nudie’s position in the competitive retail landscape.
 
Emilie Durand, head of brand marketing (Juice) at nudie said: "nudie is a much-loved Aussie brand, but we always want to remind people what the brand offers. Bench's omnichannel approach has helped us transform our marketing efforts into a seamless customer experience.
 
"By connecting digital and physical touchpoints, we're not just reaching our audience—we're guiding them from awareness to action, turning everyday moments into brand opportunities and our customer’s grocery run into a nudie run."
 
The new offering follows the recent promotions of Sebastian Diaz to head of media innovation and Nate Vella to brand strategy lead, both pivotal roles designed to strengthen Bench’s media and strategy service capabilities and reflect the agency’s commitment to delivering tailored, cutting-edge solutions for its expanding client portfolio.
 
See also: Bench Media promotes Sebastian Diaz and Nate Vella