bench media
Showing 1 - 10 of 33 results
The pitch is a lie (and we're all in on it)
Everyone loves the pitch. Fewer people talk about what happens after the win.
by Natasha Lee – Apr 29, 2026
Bench Media expands Bikes Online remit into US market
Bench will now roll out its locally developed model into the US, one of the world’s most competitive e-commerce markets.
by Vihan Mathur – Apr 13, 2026
Prospa picks Bench Media as full-service ANZ media partner
The collaboration will see Bench Media lead planning, negotiation and management of Prospa’s media investment.
by Vihan Mathur – Feb 25, 2026
AI advertising needs balance, not blind automation
AI offers efficiency, but agencies risk losing control. Shai Luft argues for balance to keep strategic learning alive.
by Natasha Lee – Feb 10, 2026
Bench Media elevates senior team with Nicole Jurke and Ting Zhang
Both promotions are effective immediately.
by Vihan Mathur – Jan 12, 2026
What my cancer diagnosis taught me about the perils of media silos
Keeping my whole system healthy, not just the part being treated, became essential to my recovery.
by Natasha Lee – Dec 19, 2025
AI fatigue is real: why Australian consumers want less machine, more meaning
Brands are being urged to use AI as a creative tool - not a substitute.
by Natasha Lee – Oct 24, 2025
'The attention economy is a myth'
'Brands that are set for growth are the ones who stop chasing the latest metric fad and start building holistic, outcome-focused measurement frameworks.'
by Talon Admin – Sep 23, 2025
Media buyers weigh-in on SBS upfront as public broadcaster makes case for culture, community and lower ad loads
Jay Malig, Sue Cant, Clare Zappia, Ori Gold, Rebecca Segalla and Elise Stark shared their thoughts on the biggest selling points of the public broadcaster's presentation.
by Alisha Buaya – Sep 4, 2025
It's time for a pivot with YouTube Under-16 ban impact to be felt by media planners
It's time for a rethink on how to reach younger audiences as the under-16 social media ban comes into effect.
by Talon Admin – Aug 21, 2025
