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Showing 11 - 20 of 36 results

'The attention economy is a myth'
Opinion

'The attention economy is a myth'

'Brands that are set for growth are the ones who stop chasing the latest metric fad and start building holistic, outcome-focused measurement frameworks.'

by Shai LuftSep 23, 2025

Media buyers weigh-in on SBS upfront as public broadcaster makes case for culture, community and lower ad loads
Agencies

Media buyers weigh-in on SBS upfront as public broadcaster makes case for culture, community and lower ad loads

Jay Malig, Sue Cant, Clare Zappia, Ori Gold, Rebecca Segalla and Elise Stark shared their thoughts on the biggest selling points of the public broadcaster's presentation.

by Alisha BuayaSep 4, 2025

It's time for a pivot with YouTube Under-16 ban impact to be felt by media planners
Media

It's time for a pivot with YouTube Under-16 ban impact to be felt by media planners

It's time for a rethink on how to reach younger audiences as the under-16 social media ban comes into effect.

by Talon EditorAug 21, 2025

Magazine health check: What the industry has to say about the current state of mags
Magazines

Magazine health check: What the industry has to say about the current state of mags

With Are Media for sale, Mediaweek spoke with Mark Fletcher, Jackie Frank, and Nate Vella to consider the health of the local magazine industry.

by Natasha LeeJul 15, 2025

Bench Media makes senior promotions and new hires following client wins
Agencies

Bench Media makes senior promotions and new hires following client wins

Ori Gold: 'We’re growing because we’re staying true to what clients need right now – an agency partner who understands the big picture, moves quickly, and delivers outcomes they can see.'

by Alisha BuayaJul 15, 2025

Clicks are crashing, costs are climbing
Opinion

Clicks are crashing, costs are climbing

'If paid search was your brand’s comfort zone, it’s time to get uncomfortable. The channel isn’t dead but it’s no longer a guaranteed growth engine.'

by Shai LuftJun 30, 2025

Sydney Airport 'Takes Off' for inviting new campaign focused on locals
Agencies

Sydney Airport 'Takes Off' for inviting new campaign focused on locals

Shane Hodges: 'This campaign is designed to reignite the excitement of travel, starting with the moment you begin planning your trip, and we’re extremely proud that in that journey.'

by Alisha BuayaJun 19, 2025

Meeting of the Minds: Bench Media's Aaron Jansen and Laura Joye
Agencies

Meeting of the Minds: Bench Media's Aaron Jansen and Laura Joye

Jansen and Joye reveal the best career advice they’ve received, industry hot takes, and what they have on repeat.

by Alisha BuayaJun 13, 2025

Fast, fierce, and flawed: what marketers can learn from election campaigns
Opinion

Fast, fierce, and flawed: what marketers can learn from election campaigns

'Voter behaviour has changed dramatically, just like consumer behaviour.'

by Daniel Van VorsselenMar 31, 2025

Why Trump's Tariffs are bad news for media and advertisers
Opinion

Why Trump's Tariffs are bad news for media and advertisers

Trump’s proposed trade tariffs may seem like issues for policymakers and trade officials, however, they carry ripple effects that will be felt across marketing, media, and commerce.

by Shelley FriesenFeb 20, 2025

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