Claxon appointed creative and media agency of record for supplement company First or Nothing

Claxon has been appointed as the creative and media agency of record for the health and wellness supplement company, First or Nothing.

Jade Axford, chief growth officer of Claxon, said there is nothing quite like ending a year on a new business high by adding First or Nothing to the agency’s roster.

"First or Nothing is an ambitious company with a strong vision to positively impact the health and wellness sector, and we’re ready to help bring that vision to life," she said.

"We will be using Claxon’s proprietary end-to-end, full-service ecommerce framework, Amplisync, to build brand awareness, foster an engaged online community and drive online sales for the brand.

"Amplisync is engineered to boost a brand’s ecommerce performance across every touchpoint, fueling growth through integrated solutions," Axford added.

Jade Speight, marketing and partnerships of First or Nothing, said: "Claxon stood out as a growth and AI-focused agency capable of launching our brand to market and help to grow the business via advertising, so we can engage a community of like-minded health consumers.

"We are excited about the agency partnership and look forward to taking our advertising to market before the end of the year."

Work on the strategy is already well underway with the digital, offline, social and creative assets expected in market before year-end.

The independent agency’s appointment to the First or Nothing account comes after it was recently wons Wideline Group’s media and creative account. Claxon was also named the media and creative agency of record for Celebrity Ink, and the digital media agency of record for Australian luxury brand Oroton.

Claxon also acquired Gold Coast-based creative agency Embark, which was founded in 2003 by brothers James and Phil Coulson. The acquisition was Claxon’s second in 15 months, following that of Growe Media last year.

See also: Claxon acquires creative agency Embark