Connecting Plots launches comms offering and appoints head of PR

Connecting Plots has expanded its offering with integrated comms offering and appointed seasoned PR and communications specialist Katie Eastment to the newly created role of head of PR.

Eastment brings over a decade of experience to the role and joins the agency from The IMPACT Agency where she was head of consumer and most recently group account director. In her time there, she worked across a diverse range of clients including Nestlé, Modibodi, Connect Hearing, Solahart, and The Growth Faculty.

She is known for her results-driven approach and passion for integrated thinking, and thrives on developing creative solutions that span earned, influencer, events, and partnerships - with some of her most memorable projects coming from campaigns that broke the mould of traditional PR.

“In today’s world, brands can’t just buy attention, they have to earn it.” Tom Phillips, CEO and co-founder at Connecting Plots, said.

"Now more than ever - brands need stories that hit different, connecting seamlessly across everything they do, and shape how a brand is felt, not just seen. More and more of our clients have been asking us to carry our earned creative thinking into PR.

"Katie’s energy, smarts and experience will be instrumental as we introduce Connecting Plots PR, adding new layers to our creative and comms toolkit that take our clients’ brands to new heights in innovative ways."

Eastman said of her new role: "I’m excited to be joining Connecting Plots at such a pivotal time. What really drew me to the agency was their passion for insight-led, integrated thinking and creating work that genuinely earns attention.

"I’m looking forward to building the agency’s earned capability and helping clients find creative ways to tell stories and stretch their budgets further."

Eastment’s appointment marks a significant milestone for Connecting Plots as the agency continues to expand this integrated offering, providing clients with a seamless blend of creative, media, social, production and now earned solutions.

Top image: Katie Eastment

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