Rose Byrne and Bobby Cannavale star in new Domain campaign via Howatson+Company

Actors Rose Byrne and Bobby Cannavale return to star in a new campaign for Australian property marketplace, Domain.

Byrne and Cannavale, who are together off-screen and share two children, continue to the story a hapless couple making all the wrong moves as they navigate the property market without Domain. The couple use unusual tactics in an attempt to gather intel, trying unsuccessfully to give themselves the upper hand.

This campaign is the second chapter building on the strength of Domain’s ‘Know what we know’ platform, featuring the Hollywood couple.

https://vimeo.com/1055481831?share=copy

"We know the property market can be tough on Australians, which is why we wanted to expand on the ways we’re able to inspire confidence along the property journey," Heather McGovern, Domain's acting chief marketing officer.

"As our campaign enters its third year, we’re highlighting several of Domain’s app features like property alerts, shared shortlists and price estimates, making it easier than ever to stay informed, compare options, and make confident decisions every step of the way."

As with the first iteration of the campaign, assets were used to tell the story across a range of Domain touch points. The campaign is a collaborative output of creative agency Howatson+Company, media from PHD and Domain's marketing team.

The films were directed by Trent O’Donnell and Katie Locke O’Brien working with the production company Rabbit.

"After the success of the first year, it’s exciting to be back with season 2," Richard Shaw, deputy chief creative officer, Howatson+Company.

"Again we’re demonstrating Domain’s understanding of the lengths people can go to, to navigate the property market, and how Domain can help. If only someone would tell Rose and Bobby to download the app."

The third year of the campaign ran through the funnel and includes Film, OOH, radio, social, digital, product and more.

https://vimeo.com/1055481689?share=copy

Credits

Domain Chief Marketing Officer: Rebecca Darley Acting CMO + Director Marketing Strategy and Insights  Heather McGovern Head of Group Brand & Advertising: Kinga Papp Head of Consumer Segment Marketing: Liz Fry

Group Head of Research & Insights: Greg Braun Senior Marketing Manager: Shanika Campton Senior Marketing Manager: Madde King

Senior Marketing Manager (Product): Anna Massingham Marketing Manager: Audrey Greening Marketing Manager: Jasmine Miskovich Marketing Executive: Matisse Antonelli Graphic Design Lead: Melinda Craig

Senior Digital Designer: Madeleine Fallins Copywriter: Natasha Clarke

Agency: Howatson+Company Chief Executive Officer: Chris Howatson Chief Strategy Officer: Dom Hickey Deputy Chief Creative Officer: Richard Shaw Executive Creative Director: Jeremy Hogg Head of Production: Holly Alexander

Head of Design: Ellena Mills Art Director: Olive Jones Evans

Copywriter: Phoebe Gribble Senior Producer: Natalie Greaves Senior Designer: Harry Cromarty Studio Lead: Simon Merrifield

Finished Artist: Patrick Riviera Retoucher: Chris Hall Client Partner: Sophie Sykes Business Director: Sophie Grierson

Production Company: Rabbit Local Production Service: Small Fry Films Director: Trent O’Donnell and Katie Locke O’Brien Executive Producer: Alex Hay

Post Production: The Editors Editor: Stu Morley Photographer: Robby Klein Sound Engineer: Tone Aston, Rumble Studios

Media Agency: PHD Media

Research Agency: House of Brands

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