Edelman Australia announces key role changes for its team

Edelman Australia has announced key role changes for three members of its team.

The firm has welcomed the promotions of Drew Collins to head of social and influencer, Jasmin Malam as head of production, as well as the recent appointment of Monique McLaughlin as head of healthcare.

These new roles are representative of Edelman’s business growth trajectory, both locally and regionally, as well as the firm’s strategy to continue leading the integrated communications space with deeper integration of social, influencer, creative and production across client work.

Collins' new role as head of social and influencer reflects increased demand from clients for the firm’s expertise and leadership in the social and influencer space. He has led best-in-class work for household brand names across technology and FMCG, with Australia often seen as a test bed and centre of excellence for new ideas in the social and influencer arena.
 
More recently, Collins has led award-winning work for PayPal’s 2023 Melbourne Fashion Festival, which was named Best Fashion & Style Campaign at the AiMCO 2022 Influencer Awards.

Malam has been promoted to the newly created role of head of production. Her international production experience across TVC, content and world-first live productions for iconic brands in the UK and Australia has been instrumental in creating the Edelman Australia production offering and delivering award-winning work.
 
During her nearly six-year tenure with Edelman, she has brought a range of creative concepts to life, from animatronic gut bacteria for Kellogg’s to recruiting Apple’s original voice of Siri for a HP campaign. Malam’s leadership of Edelman Australia’s production offering signals the increasing importance of this capability in the firm’s integrated solutions that it delivers for its clients’ communications.

Edelman also recently announced the appointment of McLaughlin as head of health for Australia. She brings over 25 years of experience as an in-house strategic communications advisor, specialising in healthcare and the industrials sector for organisations including General Electric, Amgen, and AstraZeneca.

Tom Robinson, Edelman’s Australia CEO, said of the appointments: "Our people sit at the heart of everything we do and are what makes Edelman the firm it is. It’s an exciting time for the business to have such talent spearheading industry-leading work across integrated communications, complimented by deep sector expertise.
 
"This balance is exactly what clients are looking for as we navigate complex communications environments, and I look forward to working alongside them in their new roles."

-

Top image: Jasmin Malam and Drew Collins