Gate 7 appoints Jade Glashoff as director of Brand USA

Tourism marketing agency Gate 7 has appointed Jade Glashoff as the new director of Brand USA for Australia and New Zealand.

Glashoff brings a wealth of expertise in integrated marketing across the tourism and consumer sectors to the agency.

She has held key roles within prominent global agency networks, as well as independent and specialist agencies in Sydney, London, and Dubai.

As director, Glashoff will lead the strategic promotion of the United States as a premier travel destination for audiences in Australia and New Zealand, overseeing all trade marketing, events and brand partnerships across both markets.

Her appointment will infuse the team with enhanced creative and strategic direction, further strengthening the capabilities of the existing team of travel trade experts in ANZ.

Glashoff said: "I am feeling incredibly energised to be stepping into the role of director of Brand USA for Australia and New Zealand at such an exciting time for the travel industry.

"The United States offers a diverse range of experiences that resonate deeply with our travellers, and I’m excited to work with this talented team to showcase this dynamic destination through bold and impactful marketing initiatives. With USA House returning to SXSW Sydney again this year, momentum is building already!" she added.

Glashoff's career has seen her lead impactful campaigns for some of the most iconic names in travel and hospitality, including Melia Hotels International, Six Senses, Viceroy Hotel Group, Cathay Pacific, Carnival Corporation, and Atlantis The Royal.

With over 16 years of experience, she has successfully managed large-scale launches, crafted innovative marketing strategies, and built strong relationships with global stakeholders.

Glashoff takes the helm from former director of Brand USA for the region, Clinton White, who has moved back into the consulting space, including ongoing projects for both Brand USA and Gate 7.

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Top image: Jade Glashoff