GMSV captivates Corvette enthusiasts in latest campaign via MIK Studio and MBCS

GM Specialty Vehicles (GMSV) have partnered with MIK Studio and MBCS for the new Corvette campaign, which pays tribute to the car brand's driver-centric experience, blending nostalgia with the innovative spirit that defines the brand.

The campaign aims to captivate Corvette enthusiasts and new customers alike, turning the excitement around this iconic vehicle range up to 11. It spotlights the all-new Corvette E-Ray and its integration into GM Specialty Vehicles existing lineup of Stingray and Z06 models.

It features a reimagined version of the iconic '90s track "Love Is All Around"—this time reinvented as "Vette Vette Vette", an obvious play on the vehicles’ name. The song underscores the intimate connection between driver and machine, capturing the emotional bond shared behind the wheel and in the cockpit. Set against the backdrop of Corvette’s three models—the E-Ray, Stingray, and Z06—the music elevates the experience of performance, precision, and passion that each Corvette brings to life, both on the road and the track.

https://vimeo.com/1021902732

MIK Studio collaborated with local artist; Taras Hrubyj-Piper, to create a fresh yet nostalgic version of the iconic song, amplifying the emotional connection between the Corvette and its drivers. Because, after all, no great show is complete without the perfect soundtrack and sound effects.

"We wanted to capture that instant connection between driver and machine – the moment your fingers grip the wheel and the surge that flows through to your toes as your foot hits the accelerator. It's more than just driving; it's a love story between driver and machine," Shanan Goldring, creative director at MBCS, said.

Trent Peppercorn, MBCS' head of Melbourne, said: "The Corvette lineup brought to you by GMSV is more than just the next generation – it’s next level. This is the first time we’ve advertised Corvette in Australia and New Zealand, and we wanted to both give a nod to our loyal Corvette fan base and send an invitation to new drivers; giving them permission to share their love of the drive through this digital first campaign. Loyalists love their supercar, like really love them, it’s visceral.

"Our strategy was to demonstrate the juxtaposition between raucous power and refined innovative performance that puts a song in the hearts of every driver. It’s a feeling that grows stronger every time they're behind the wheel.

https://vimeo.com/1021902030

"Filmed at the Lang Lang proving ground and in suburban Melbourne, the spot showcases both the ultimate track experience and the versatility of inner-city driving, balancing personality and performance while spotlighting the entire Corvette lineup," Peppercorn added.

Ty Linegar, executive producer of MIK Studio, said: "Working with the MBCS team is always a pleasure. Their unique creative vision paired with the visceral raw power of the new Corvette range meant our team had an incredibly fun brief to work with.

"Great car films are always about that rhythm and flow. We had a great opportunity here to play with a music video style, capturing the fluid dance of an incredible star vehicle with a magnetic performance from our cast," Jolyon Watkins, director, added.

https://vimeo.com/1021901939

Credits  Creative Agency: MBCS  Managing Director - Olivia Warren  General Manager - Marshall Campbell  Creative Director - Shanan Goldring  Creative - Jacob Abi-Arrage  Head of Melbourne - Trent Peppercorn  Head of Strategy - Toby Maclachlan  Senior Account Manager - Kylie Searle  Senior Designer - Plinio Nitzsche  Designer - Dylan Watt 

Client: General Motors ANZ General Manager Marketing & Communications, GM Specialty Vehicles - Jodie Lennon  Marketing Specialist – GM Specialty Vehicles - Emily Asta Marketing Director, GM ANZ- Heath Walker Digital Marketing Manager, GM ANZ - Cameron Farrant Product Marketing Manager, GM ANZ - Gervee Sarmiento

Production Partner - MIK Studio Director - Jolyon Watkins Executive Producer - Ty Linegar Senior Producer - Alan Robinson Producer - Lauren Cooper Production Manager - Juliet Smith Cinematographer - Richard Kendall Composer - Dylan Adams/ Taras Hrubyj-Piper Sound Design - Bang Bang Studios Edit - Mr Fox