MBCS
Showing 1 - 10 of 12 results
MBCS levels up with Kinesso Creators & Content team integration
Harry Preston: 'This evolution allows us to bring together the strategic expertise of Kinesso’s influencer and community team with the creative firepower of MBCS.'
by Alisha Buaya – Aug 13, 2025
MBCS sets new approach with Head of Creative Strategy and Ideation hire
Harry Preston: 'His modus operandi is creative thinking grounded in influence, storytelling and cultural impact, rather than just channels.'
by Alisha Buaya – Jul 21, 2025
Balancing AI and human creativity: Industry leaders on the future of brand and content creation
Mediaweek spoke to Houston Group’s Alex Creamer, Colleen Ryan from TRA, and Harry Preston of MBCS to examine the role of AI as a support tool in the creative process.
by Alisha Buaya – Jul 4, 2025
GMSV launches ‘Made for More’ platform in new campaign via MBCS and CRATER
Shanan Goldring: 'This campaign was born from a simple insight: that modern families don’t want to choose between power and engineering, or comfort and capability.'
by Alisha Buaya – May 14, 2025
GMSV captivates Corvette enthusiasts in latest campaign via MIK Studio and MBCS
Trent Peppercorn: 'Our strategy was to demonstrate the juxtaposition between raucous power and refined innovative performance that puts a song in the hearts of every driver.'
by Alisha Buaya – Oct 23, 2024
Media Movers: Majella Hay, Harry Preston, Rachel Miller, Ashleigh Carter, Matt Buchanan and Marton Pettendy
Plus: Robbie Brammall, Shannon Hollis, Nick Riewoldt, Kiri Johnston.
by Alisha Buaya – Oct 4, 2024
IPG Mediabrands Australia has appointed Harry Preston as MBCS managing director
This follows the appointment of Olivia Warren as global managing director of Traverse32 IPG’s independent development and production studio headquartered in New York.
by Alisha Buaya – Sep 30, 2024
The new Chevy Silverado feels uniquely Australian in latest TVC via MIK Studio & MBCS
The spot addresses common queries about the car, the adaptability of its range, and urban myths about larger vehicles.
by Talon Admin – Sep 20, 2024
Jemena launches The Big Picture educational campaign via MBCS
"There is not one silver bullet when looking to reduce carbon emissions."
by Talon Admin – May 7, 2024
Cancer Chicks launches 'FUCC IT' via Initiative IMPACT and MBCS
The platform aims to make its tagline “a cultural catch cry” that empowers young women not to let cancer or illness define their lives.
by Talon Admin – Apr 24, 2024
