Hulsbosch creates brand identity for kid-led environmental initiative Future Council

Hulsbosch has created the brand identity and creative platform for Future Council, a new global youth-led initiative inspired by an upcoming documentary from Australian filmmaker Damon Gameau.

The Future Council movement emerged from Gameau’s feature film of the same name, which follows eight children on a journey across Europe as they meet global leaders and explore solutions to major environmental challenges. The film, produced by Regen Studios, opens in Australian cinemas on 7 August.

Before its release, the film has screened at the UN General Assembly and attracted backing from ING, Universal Music, Officeworks, and Decathlon.

The campaign culminates in an invitation for young viewers to join the Future Council—a platform for children to co-design sustainable products and solutions with business and industry, supported by adults.

Hulsbosch developed the brand identity pro bono, delivering a complete brand system including custom typography, a flexible visual identity, and brand guidelines.

The independent brand and design agency’s collaborated closely with Gameau, Regen Studios, and child participants throughout the process to ensure the brand reflected the perspectives of its intended audience.

"From the outset, we knew this project needed to feel different, and it needed to represent the true intent of the audience it is aimed for," Nick Mooney, senior designer at Hulsbosch, said.

"The most important voices in this process were the kids. We met with them regularly and let their clarity and creativity guide our design direction. This isn’t branding made for children, it’s branding shaped with them. Our role was to honour their optimism and vision, while crafting something credible, cool and globally scalable.

“The resulting identity is deliberately non-patronising, designed to empower, not infantilise, and rooted in a tone of warmth, hope and collective action. Visually, it balances youthful energy with the seriousness of a global non-profit, capable of partnering with major institutions while still feeling accessible to 9 to 16 year-olds.”

Gameau added: “Children have refreshing creativity, and they unleash creativity in others. Youth isn’t wasted on the young if we listen to them and empower their ingenuity.

"We wanted to create that platform, and now thanks to Hulsbosch, we have a brand that lives up to the scale of that ambition.

"They’ve created something, that our young members are proud to wear, stand behind, and grow with.”

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