Hulsbosch delivers brand refresh for VetPartners

Hulsbosch has launched a brand refresh for veterinary care network, VetPartners.

VetPartners operates 267 general practice clinics and specialty hospitals across Australia, New Zealand, and Singapore, with over 1,300 veterinarians and more than 3,000 nurses and support staff to deliver compassionate care through more than 3.2 million annual pet visits.

The new visual identity provides a springboard for the veterinary network. It signals the company’s long-term vision and ambitions to veterinary clinic owners, existing and prospective employees and the wider veterinary industry.

Hulsbosch sought to create a feeling of a ‘movement for vets and pets’ with the new brand identity while reinforcing VetPartners values of integrity, excellence, community, and care.

The brand and design agency aimed to strike a balance between a professional, corporate aesthetic and a dynamic feel and introduce new graphic patterns alongside a refreshed colour palette, typography and photography style that can be applied across touchpoints.

"We designed the new VetPartners brand to encapsulate the essence of a dynamic, caring movement that serves both vets and pet owners," Carolyn Pitt, client strategy director at Hulsbosch, said.

"It is modern and distinctive, and together with the refreshed colour palette and new graphic elements, reinforces VetPartners' leadership and commitment to integrity and excellence in animal care."

Along with core logo assets and brand guidelines, the agency has also supported the rollout of the new brand through VetPartners collateral, expos stands, digital platforms, office environments, uniforms, and merchandise.

Stephen Druce, chief customer officer at VetPartners Australia and New Zealand, said: "The creation of a new brand identity is a critical step in our journey and reflects our vision for the future.

"We are committed to setting new standards of excellence and care within the veterinary industry, and this rebrand will help unite our community under a shared purpose. It empowers us to move forward with confidence as we continue to grow and evolve as an industry leader," he added.