Human Digital expands ANZ team with two new hires

Human Digital has made two hires in Australia and New Zealand to support its client portfolio and growth in APAC, North America and Europe.

The independent B2B digital agency, founded in 2019, is a strategy-led agency specialising in B2B marketing and digital transformation.

Human Digital, headquartered in Auckland and Sydney, with offices in London and New York, works with enterprise brands on performance campaigns, content and creative for complex buyer journeys.

Bruna Barbosa, based in New Zealand, joins as Digital Marketing & Content Specialist and will lead content strategy and creation. Nora Ebaid, based in Australia, joins as Digital Account Executive, managing campaign rollout, platform execution and client servicing.

Human Digital’s clients include ABB, Unilever, Deloitte and Lion, across infrastructure, manufacturing, sustainability and professional services.

"When I started Human Digital, the goal was pretty simple, to make B2B marketing feel more human," said Ben van Rooy, Founder and CEO of Human Digital.

"We’d seen too much overcomplication in the space, and not enough work that actually connected with people.

“Six years on, we’re proud to be working with reputable clients who trust us to help them grow - and that’s all down to the team. Bruna and Nora bring a great mix of energy, smarts and experience, and we’re excited to have them on board for this next phase."

Barbosa has more than 11 years’ experience in Brazil and New Zealand, including roles with Danone, Bosch, Diageo and Electrolux. Most recently, she led digital content strategy at UNO Windows & Doors.

Ebaid joins from Southeast Asian agency Content Nation, where she managed regional campaigns for Mattel in Singapore and Malaysia. She has postgraduate qualifications in media and design and experience across Australia, the Middle East and Southeast Asia.

Nick Brown, Human Digital Global Digital Director says: "We’re on a strong growth path and we’re building the team to match.

"Our clients are asking for more; more strategy, more content, more performance; and we’re scaling with purpose to meet that. Bruna and Nora bring new energy and capabilities that plug straight into where we’re headed."

Top image: Bruna Barbosa and Nora Ebaid

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