Independent agency Graffiti unveils rebrand on 21st anniversary

Independent brand experience agency GRAFFITI has launched a refreshed identity as it marks 21 years in business.

Graffiti is a female-founded, independent agency with a full-service team across client service, strategy, creative and production, delivering work in Australia and overseas since 2004.

The rebrand signals the agency’s expansion beyond experiential marketing into creative strategy, integrated campaigns, content and social.

Founded and led by Managing Director Kerrie Spaargaren, GRAFFITI remains female-owned and independent. Its client base spans automotive, retail, government, insurance and FMCG.

“We have always believed in the power of in person, and will continue to put activation at the heart of what we deliver.

“But in the pursuit of making deeper and more enduring connections with the people who matter most to our clients, we’ve reframed ‘brand experience’ as a more holistic, multi-channel approach to solving their business challenges,” Spaargaren added.

Recent work includes Volvo’s sustainable tiny home tour and Melbourne Fashion Week activation, TAC’s St Kilda foreshore car crash installation, and Myer’s ‘Match in the Mall’ tennis stunt on Bourke Street.

Spaargaren added measurement and ROI remain central to the agency’s approach as it broadens its offering.

“We’re driven by the imperative that the most powerful work exists at the intersection of creativity and effectiveness.”

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