Intrepid Travel appoints alt/shift/ as PR partner for ANZ market

Intrepid Travel has appointed creative communications agency alt/shift/ as its public relations partner for Australia and New Zealand.

The adventure tour operator has built on strong momentum as a purpose-driven brand to continue creating positive change through the joy of small group travel.

Bringing creative storytelling expertise to elevate Intrepid’s small group adventure offering, this appointment bolsters alt/shift/’s growing portfolio of leading travel and tourism brands, including Camplify and Air New Zealand.

As the travel industry undergoes significant transformation, grappling with over-tourism and increasing demand for responsible travel, Intrepid is poised to lead the way with alt/shift/ guiding its communications strategy.

"Intrepid is proud to be a force for good in travel. Partnering with alt/shift/ will allow us to share our commitment to responsible tourism and connect with audiences in Australia and New Zealand in meaningful ways," Jo Crisp, head of PR and communications, APAC, said.

"With ambitious plans to grow our customer base to 250,000 in the ANZ market by 2030, and expand into accommodation and publishing, alt/shift/’s award-winning approach makes them the perfect partner for Intrepid’s next chapter."

National CEO alt/shift, Elly Hewitt, said: "Intrepid is an icon in the global travel industry, and their commitment to creating positive change aligns seamlessly with our values. We are excited to amplify their small group experiences and sustainability leadership through strategic, creative campaigns that inspire both travellers and media alike."

This partnership is set to deliver purpose-driven storytelling that highlights the transformative power of travel while addressing the evolving demands of today’s travellers. Intrepid and alt/shift/ will work hand-in-hand to inspire a new wave of sustainable adventure.

This win for the agency comes after the agency announced the appointments of Samantha Razzell (nee Gale) to oversee the team in Victoria as general manager, and Priscilla Jeha to the Queensland office, also as GM.

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