Mastercard names WPP Media its global media partner

Mastercard has appointed WPP Media as its new global media partner.

The holding company will oversee the payment card services corporation global media strategy, planning, and buying across more than 70 international markets, taking over from Dentsu’s Carat, which managed the account since 2014, according to AdWeek.

McCann retains global social duties as creative agency of record, including responsibilities for development and execution of all channels including social for all campaign/integrated work.

WPP-owned Ogilvy will continue to handle Mastercard’s community management responsibilities.

A source close to the matter confirmed to Mediaweek that the global win includes Australia & New Zealand.

Brian Lesser, Chief Executive Officer at WPP Media, took to LinkedIn to share the news. He said: "We’re thrilled to support such an important global brand and critical player in the world’s commerce infrastructure across more than 70 international markets.

"We’ll be working side by side with the incredible team at Ogilvy to help drive growth and innovation across Mastercard’s business."

"This is a landmark win for our company that speaks to the momentum we’re building as WPP Media, the power of our integrated offer, and the value of the investments we’re making to give our clients an advantage in the AI era.

"We can’t wait to demonstrate what’s possible when you combine one of the world’s most trusted brands with the world’s best media talent and technology."

In a statement published by AdAge, Mastercard said: "As Mastercard continues to evolve—and to refine the future of marketing in an AI- and data-driven era—we’re expanding the role of our media partnerships to take on a new shape and support more integrated business needs.

“That’s why we’ve made the strategic decision to partner with WPP Media to lead our media strategy, planning and buying across more than 70 international markets.”

According to COMvergence, Mastercard’s global media spend was $180 million in 2024.

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