Melbourne Social Co tapped to manage the TikTok footprint of Playside
"We are so excited to onboard a gaming giant such as Playside and their Dumb Ways to Die account"
Melbourne Social Co has been appointed to manage the TikTok footprint of Playside, the Australian gaming franchise.
With a viral sensation such as Dumb Ways To Die, the gaming franchise has turned to the agency and charged it with managing its' TikTok footprint.
TikTok, being a relatively new platform for business in Australia, Melbourne Social Co is leading the way in brand management on the platform.
Working closely with the platform itself, the agency has a dedicated TikTok team in-house and has the ability to work reactively, playing to platform trends and creating trending content in real-time as it happens.
Unlike the more polished content created for the likes of Instagram and Facebook, the agency is seeing real success in unpolished, clever, fun content, and are excited to translate this into meaningful conversions for their clients.
Melbourne Social Co is employing these tactics with the DWTD account, creating content in studio daily and sharing it in real time with the audience - to great success.
Jess Randall, Melbourne Social Co's head of strategy & client relations, said: "We are so excited to onboard a gaming giant such as Playside and their Dumb Ways to Die account. The team are having such a fun time creating content, wearing the iconic beans outfits around Melbourne."
Melbourne Social Co's appointment to the Playside account comes after the social media agency was named the social media agency of DoorDash for Australia and New Zealand, after a competitive pitching process.
The agency will utilise its expertise in social media, coupled with its ability to approach the campaign with both strategic thinking and reactiveness to social media trends for the food delivery company.
See also: Melbourne Social Co is appointed as social media agency of DoorDash
With offices located on Collins Street in Melbourne’s CBD, the agency offers its clients a full-service approach to social media management, working with brands on strategy, content creation, channel management, influencer outreach and paid social media ads management.
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Top image: Melbourne Social Co team
