Meta reveals most used emojis on Facebook and Instagram in Australia

Meta (formerly Facebook) has released the top emojis Australians are using across Facebook and Instagram, ahead of World Emoji Day this Sunday, July 17, 

On Facebook, the ? is now one of the country’s most popular emojis related to activities. The top three activity-related emojis on Facebook are:
1. ?
2. ?
3. ?

Almost as many Aussies are mad for yoga and wellness ? as they are traditional ball sports, according to the most popular emojis related to activities on IG bios:
1.⚽
2. ?
3. ?

Additionally, Aussies are enjoying the new melting face emoji -  it’s one of the most popular new release emojis (version 14.0) on Facebook in Australia.

On Facebook, Australian men are more likely to laugh in emoji form than share a love heart, while Australian women put love on top, according to the most popular emojis by gender.

Male:
1. ?
2. ❤️
3. ?

Female:
1. ❤️
2. ?
3. ?

The most popular emojis by age group on Facebook in Australia:

18-24 (Gen Z)
1. ❤️
2. ?
3. ?

25-44 (Millennials/Xennials)
1. ❤️
2. ?
3. ?

45-65+ (Gen X & Baby boomers)
1. ❤️
2. ?
3. ?

Earlier this month, Mediaweek was among the first of the press to visit the Meta Experience Centre at its headquarters in Sydney’s Barangaroo.

Meta’s head of innovation, Jason Juma Ross, spoke about the capabilities in the burgeoning field, its potential in various industries and the tech giant’s recent partnership with Foxtel Group.

Meta describes the metaverse as “the next evolution in social connection and the successor to the mobile internet” and a place to “hang out with friends, work, play, learn, shop, create and more.”

Ross noted that exploring the metaverse is a “natural evolution” for the company as the area develops and expands. He said: “The metaverse is way bigger than tech, AR and VR, and extends to more areas such as education and other industries.”

See more: Meta’s head of innovation Jason Juma Ross discusses the burgeoning capabilities of the metaverse