Officeworks expands retail media with in-store digital screens

The new screens will feature a mix of branded and supplier content, strategically placed for maximum visibility. This builds on Officeworks’ existing retail media platform, which provides partners with access to both owned and paid advertising channels.

Jessica Richmond, Officeworks general manager of customer and online, said the expansion would create new opportunities to engage customers and suppliers.

"Reflecting our commitment to making bigger things happen, this evolution of our retail media network will provide our customers with an improved in-store experience and give brand partners the opportunity to connect with them at scale.

"We've seen a strong response from supplier to our current retail media offering so we're excited to now give them and new brand partners access to digital screens across our store network nationally," Richmond said.

reo, powered by oOh!media, has been chosen by Officeworks to oversee the in-store screen network, providing hardware, software, and services under a multi-year agreement.

Neil Ackland, chief retail media Officer, oOh!, said: "Officeworks is an iconic and trusted brand, and this partnership highlights the strength of reo in enabling retailers to stand up a best-in-class screen network by tapping into the expertise of reo and oOh!. I’m delighted to be working with Officeworks to bring their strategic vision to life."

Installation of in store screens is underway with the full expanded network available from March 2025.

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