Oporto appoints Poem to lead communications strategy

Australian fast food chain, Oporto, has appointed creative communications agency, Poem, to lead its creative communications strategy.

Poem will work alongside media agency Mindshare in Oporto's creative roster and will be responsible for creative earned media for the brand including communications strategy, PR, social media strategy and management, influencer and content.

Poem managing director and co-founder, Rob Lowe, said: “We are delighted to be working with Oporto; an iconic Australian brand with strong values, great tasting food and a Bondi heritage associated with fun lifestyles in the sun.

"The Oporto marketing team is highly energised and has some strong growth plans, so we’re looking forward to working with them to refresh the brand and bring Oporto to new audiences and old fans.”

Poem focuses on "emotional triggers" to create campaigns with the goal to "move people enough that they're willing to invest their time, money or even their love into one brand over another."

Oporto is the latest company to join Poem’s growing client roster, which includes Nespresso, Playstation, Impossible Foods, Krispy Kreme, Menulog, TEDxSydney, Beats by Dre and Place Management NSW.

Oporto falls under parent company Craveable Brands, which also owns Red Rooster and Chicken Treat. Back in 2020, Mindshare added Craveable Brands to its client roster after a competitive pitch against nine agencies.

The Craveable teams’ expertise focuses on areas including restaurant operations, human resources & industrial relations, learning & development, IT & technology, sales & marketing, store design & construction, supply chain & food innovation and leadership.

Over the past eight years, Mindshare has added some of Australia’s biggest brands winning clients including Campari, Click Frenzy, Craveable Brands, Foxtel, IKEA, Jenny Craig, NAB, Nike, Streamotion, Tourism New Zealand globally, Treasury Wines Estate and University of Melbourne.