Publicis Groupe appoints Jane Lin-Baden APAC CEO

Publicis Groupe has announced a series of appointments that reinforces its global teams.

This comes after the renewal of Arthur Sadoun's mandate as Publicis Groupe's CEO and chairman.

Jane Lin-Baden, currently CEO Publicis Groupe North Asia, has been named CEO for the Asia Pacific (APAC) region. In addition to North Asia, she will also oversee South Asia, Australia/New Zealand and South-East Asia.

As a member of the Management Committee, Lin-Baden will report directly to Sadoun.

Lin-Baden brings over 22 years of management experience in digital and technology with international and large Asian brands. She joined Publicis Groupe in November 2018; her leadership has been recognised with a long list of achievements.

The newly appointed APAC CEO holds an MBA degree from The Wharton Business School and an MA in the History of Contemporary Art from the University of London, and is also a fellow of the Aspen Global Leadership Network, Aspen Institute, USA.

Loris Nold, previously CEO Publicis Groupe APAC/MEA, is appointed to the newly created role of CEO for Europe, Middle East and Africa (EMEA). He will oversee all European operations and markets while continuing to supervise the Middle East and Africa, and continue to report directly to Arthur Sadoun.

Monica Gadsby, CEO Publicis Groupe Latin America, will add oversight of the group’s activities in Brazil to her responsibilities, reporting to Tim Jones.

Lin-Baden, Nold and Gadsby will work in close partnership with the local leaders in their respective regions, who will report directly to them, to further strengthen the group’s county-led model, and leverage its unique capabilities in data, creative, media and technology, at the service of our clients.

Talia Raviv, CEO of PMX, expands her remit to oversee the Groupe’s global media operations.

Raviv will develop PMX to become Publicis’ overarching media platform globally and in close partnership with our country CEOs will bring a product-first mindset across media strategy and operations. She will report directly to Dave Penski, member of the Directoire+.

Amy Hadfield, currently chief of staff to chairman and CEO of Publicis Groupe Sadoun, has been named director of global communications, responsible for the Groupe’s brand, and external and internal communications around the world.

Sadoun said of the appointments: "With the Directoire+ I’d like to congratulate Jane, Loris, Talia, Amy and Monica on their new roles.

"Every one of them has been at the heart of Publicis’ transformation with us over the past five years, and will continue to work with all of our managers and teams across the group as we further accelerate to lead the change in our industry," the Groupe CEO added.

Arthur Sadoun