QMS to unveil global marketing insights at SXSW Sydney 2025

Marketers heading to SXSW Sydney 2025 will be treated to fresh insights from QMS, which is lifting the lid on what it takes to build brands that last in an environment where consumer behaviour shifts almost daily.

The outdoor media company has surveyed Australia’s top marketers, aligning its research with a parallel study conducted earlier this year by Ocean Outdoor UK.The result is a comparative look at how marketers across different hemispheres are navigating opportunities and challenges.

Findings will be revealed in the session Great Minds, Greater Brands: The Global Marketing Face-Off That Decodes The Future Of Enduring Brands on Wednesday 15 October at 10:30am at ICC Sydney.

A heavyweight panel line-up

Legendary media executive and QMS Global Advisor Anne Parsons will present the research before joining a panel of senior marketers including:

• Mat Baxter, Founder and CEO, Skingraphica

• Tony Broderick, Director of Marketing, ANZ, Netflix

• Georgia Bruton, CMO, Brown Brothers Family Wine Group

• Bianca Mundy, Head of Brand and Media, Coles

The session will form part of the Marketing & Media track, which QMS is sponsoring this year. Across the week, more than 60 sessions will explore advertising, the creator economy, and journalism.

Why the research matters

QMS Chief Strategy Officer Christian Zavecz said the session will cut through the noise of an increasingly fragmented marketing landscape.

“In a world where consumer behaviour shifts faster than campaigns can launch, this session will lift the lid on what truly matters to marketers today. Our collaboration with Ocean Outdoor UK provides a unique global perspective that will be invaluable for brands looking to future-proof their strategies.”

He added the findings will serve as “an invaluable pulse check for brands”, offering clarity to those looking to test or rethink their strategies.

Parsons agreed the timing is critical.

“The marketing landscape has never been more complex, and this research will provide clarity on the universal challenges facing marketers while highlighting the unique strengths of the Australian market.

"The insights will help shape how brands approach enduring success in today’s rapidly evolving environment," she said.

SXSW Sydney expands its marketing focus

Running from 13 to 19 October, SXSW Sydney 2025 will feature more than 1,600 sessions and events, spanning music, film, gaming, professional development, and brand activations.

For marketers, the Great Minds, Greater Brands session signals how the festival is becoming an increasingly important forum for conversations about the future of advertising and brand building - not just in Australia, but on a global stage.

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.