Streetfighter Media takes experimental builds onto the road

Guerrilla and ambient marketing service provider Streetfighter Media has revealed that its expanded its mobile advertising offering by introducing custom experiential builds to its fleet of purpose-built Truck Billboards.

The company says the new addition aims to provide brands with an interactive and mobile platform for consumer engagement.

Launched in 2021, Streetfighter's Truck Billboards feature an in-built stage for announcements, audience participation, and demonstrations, along with two 6m x 3m creative display spaces.

The newly introduced custom builds allow brands to develop tailored, immersive experiences that can be deployed across multiple locations.

Scitech, Western Australia's interactive science museum, was the first to trial the format in collaboration with media agency Initiative, independent creative agency Rare, and Streetfighter Media.

Scitech marketing and communications manager, Lina Rudinskaite, said: "Scitech is always exploring new ways to make STEM accessible to a wider audience, and this campaign provided an opportunity to do just that. By incorporating a hands-on, interactive element, we engaged thousands of people across Perth, encouraging participation and curiosity.

"The activation successfully extended our approach beyond the Centre and into the community, creating a dynamic way for audiences to experience science in action," Rudinskaite said.

The campaign invited audiences to generate pedal power by riding bikes to illuminate a neon sign. Over 29 days, the activation toured Perth, Fremantle, Scarborough, and Hillarys Beach, engaging thousands of participants and generating approximately 650,000 on-the-ground impressions, alongside additional reach via social media.

The expansion of Streetfighter Media's capabilities offers an alternative to traditional experiential marketing, which is often restricted to static locations and high permit costs.

The mobile format enables brands to reach urban, suburban, and regional markets in a single campaign, while reducing logistical barriers and allowing for broader audience participation.

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