Stuart Archibald exits Archibald Williams to build new agency model

Stuart Archibald, co-founder of Archibald Williams, has announced his departure from the independent brand and digital agency. Archibald leaves to launch a new agency called CA.5 in Sydney and London, which he promises will be an "alternative model to the traditional agency structure and approach".

CA.5 will build teams hand-picked for a client's problem over an existing team structure, which will either embed or work externally.

Archibald said the concept of the new model brings together the best talent he's worked with to offer clients bespoke solutions. The idea came from Archibald's conversations with clients around the world.

"I have been fortunate to establish successful and profitable agencies in London, New York and Sydney," said Archibald.

"I have yet to meet a client who doesn’t have a pain point in one or all five areas of customer marketing-data, brand, customer journey’s, creative and technology.”

CA.5 has built a talent pool of people who have worked with Tesco Clubcard, Apple, O2, Microsoft, Mastercard, and The Economist.  Bespoke teams in London have already begun work in the retail, energy, and environmental sectors.

Archibald founded Archibald Williams with Bram Williams in 2012. In December last year, the NBA appointed the agency to lead its account across the APAC region.

In March 2023, it was named consultants for the Brisbane Broncos rugby league club.

See also:
NBA appoints Archibald Williams to lead its account across APAC
Archibald Williams named consultants of the Brisbane Broncos

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Top Image: Stuart Archibald